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About us
Nomadic life. Direct thinking.
| We’re a small family-run team — two founders who live and work together, supported by a designer, a part-time manager, and a trusted fulfillment partner. We don’t run an office. We don’t run ads. But we do run a lot of field tests — often with the help of people who care about gear as much as we do. Ski instructors, moto travelers, ultrarunners. Our ambassadors don’t sell. They move — and give us the feedback we build on. |
We lived the fast model — and watched it collapse.
We don’t follow traditional business models built on speed, scale, and seasonal hype. For over 15 years, we lived that way — running fast, growing fast, chasing volume. Until everything stopped — not just from burnout, but from what happens when you push too far, too long.
That kind of pressure — to produce more just to keep factories busy, to feed a system you can’t step away from — it costs more than we’re willing to pay. Work for the sake of work — not for peace, not for travel.
We chose something else. We move differently — small, focused, long-term.
That kind of pressure — to produce more just to keep factories busy, to feed a system you can’t step away from — it costs more than we’re willing to pay. Work for the sake of work — not for peace, not for travel.
We chose something else. We move differently — small, focused, long-term.
Everything we build — we wear first.
We’ve worked in this field long enough to know what breaks when things grow too fast. That’s why we stay close to every step. Every new product is born from real needs, not trend cycles. And every decision — from yarn to fit to packaging — is made by someone who’s already worn the prototype.
This brand isn’t about profit. It’s about people. It’s about building something worth sharing — with those who value freedom, movement, and a mindful approach to gear — and to life.
We don’t outsource responsibility.
We wear what we build. And rebuild what doesn’t hold up.
We wear what we build. And rebuild what doesn’t hold up.
We’re not manufacturers. But we’re part of the process — from the first sketch to the final fit. We test. We iterate. We give feedback.
Each model is refined through direct communication with our production partners — people we’ve worked with for years, who understand what matters. It’s a shared effort, built on long-term trust.
Each model is refined through direct communication with our production partners — people we’ve worked with for years, who understand what matters. It’s a shared effort, built on long-term trust.
We live a nomadic life — currently based in Brazil. Our team is distributed, and we don’t have warehousing or staff abroad. Right now, our gear is available only through Amazon.com. It’s not how we planned it — but it keeps things simple, accessible, and honest.
We don’t plan to rely on marketplaces long-term. Our goal is to build a direct, independent online presence — with our own storage, our own rhythm, and full control over what we offer and how we deliver it. One step at a time. With care.
We don’t plan to rely on marketplaces long-term. Our goal is to build a direct, independent online presence — with our own storage, our own rhythm, and full control over what we offer and how we deliver it. One step at a time. With care.