The base layer UltramaxCELL, is created by people for whom life equals sport

Who are we?

UltramaxCELL – it is the second iteration on our planet :)

15 years of promotion the thermal underwear product on the Russian market were behind us. We started with a waffle towel of a well-known American company, exclusive distribution of a Norwegian brand and ended with our own production of Ultramax brand.

Our naive dreams of making a product necessary for athletes and tourists were broken by the greed of contractors in an effort to simplify everything and squeeze out maximum profit.

The worst thing of all was that the dealers in the regions supported the policy: give us more and cheaper and it doesn’t matter that it is not the same quality and functionality. So in the crisis 2014, we decided to close down, give the brand to another entrepreneur and get less than it was spent.

Three years with greed for life came.
When I escaped from the stuffy office, the amounts of orders and salary payments, the largest sailing regattas were replaced by rented apartments on the slope of the Austrian Alps. In summer I did cycling and hiking. In winter, when I was in my late forties, I took up skiing from scratch. I wanted to do it as locals and athletes. And it worked, I was a success. And along with it came the understanding what kind of thermal underwear these people need. Understanding on my own skin :)

There were no funds left to open a new production. But fate gave a proposal to return to the process of production as an anti-crisis manager and project manager to save brand Ultramax, which was killed in three years.
Spending one year on the salary, trying desperately to make my ideas clear for the new team.

Finally, circular-knitting Italian equipment appeared in Moscow, which three years ago we could only dream of.
Personal promises and agreements with a new factory on the investments which were made by the management. Finally, the creation of models that made all the dreams come true…

A long term contract was signed, and that was all… there was no money, and on the whole, it was a mistake – no one needs it, it is expensive and risky.
Another difficult decision in life is saying goodbye to those who are not on the way, a loan for an individual, founding a company. Such a return into business.

“So, she is called Tatiana”

She is the girl who agreed to be a model in alpine slope photo shooting accompanied by the yacht mates, who discovered the world of motorcycles and bikers ☺ To get on a motorcycle for the first time when you are already over 50, the desire to do gymkhana and comply with the standards of American cops. And it worked! And again we had the understanding that it is exactly this thermal underwear that these crazy people in equipment on two wheels lack.

So our business became a family business☺ Tanya, who is crazy about ethics when dealing with customers, stands for the idea of truthfulness and openness to the community. She turned the audience of the Instagram account into a small family of several thousand people.

Ski and motorcycle instructors, tour guides, athletes, bikers share their experience of the equipment, honestly tell about our product and its qualities. Meanwhile, all the orders from customers are also on Tanya. It is her who chooses the size for you, makes express deliveries so that you can have your underwear in time for a slope, a hike or a run.

We are happy to hear when people who work as ski instructors for 8 hours on ski slopes, are saying feeling surprised, that they never felt cold or uncomfortable in nasty weather.

It is pleasant when the design of our product is compared with IPhone among other brands of mobile phones.
We are happy to introduce high quality product on the market.

UltramaxCELL in faces